By Rui Ludovino Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues. How effective this tool can be will depend on the function of the publisher's website. Those who have browsed resources on a website may return to Google to complete a search. If this resource is contained within a website they are currently on, then they are likely to use the publisher's website for search, and this is how the publisher can benefit. Publishers often claim that having a search tool within their website is a good way to generate Adsense revenues without the concern of diminishing their brand. In the way that a company who sells a product would not want a rival provider having an adsense advert within their website and this will not put them in a position where they will have a disadvantage. The advantages of adsense for search ...
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