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Employing Facebook Pages for Business Promotion

By Ruth Williams


Facebook fan pages are a great method to employ social media to marketyour firm, relate with your customers, and attract prospects. When your company has a Facebook fan page, it opens up a whole new means of connecting and communicating with your clients.

Facebook fan pages are totally distinct from personal Facebook profile pages. A profile page is for you...a fan page is a profile for your organization. Anything and everything related to your business is allowed on your fan page. News, updates, press releases...whatever you want your clientele to know about is fair game.. On your fan page, customers can communicate directly with you, in a means that feels more frank and friendly than the contact form on your website. Any updates you post on your fan page are instantly sent to the feeds of your registered fans, so communication is literally split-second.

It's painless to set up your Facebook fan page. If you have an existing profile, log in to your account and scroll down to the bottom of the page. Click on the 'Advertising' option, and select 'Pages', then 'Create a Page'. From there, you simply need to fill in all the details, and click 'Publish'. Input as much information as you can, because the search engines love Facebook...so the more information you have on your page, the better your chances of having that page rank in Google.

Now, glance throughthe applications. See which ones you could apply on your page to benefit both you and your readers. You can add applications that carry a benefit to your firm and your marketing efforts, and also apps that are just plain fun and interesting for visitors. You can find apps that link your Twitter account to your fan page, that draw your blog's RSS feed to your page, or gather and post customer testimonials. A quick search for 'business apps' on Facebook will turn up a ton.

So you've got your fan page up...now you need some fans! Facebook fan pages are different in this respect, because you can't merely surf around and send out friend invites. Rather, you have to invite people directly to become fans of your page. One method to achieve this is to have a Facebook badge on your website that links to your fan page, so visitors can click through and become a fan. If you send out newsletters or other mailings, include an update about your new fan page and ask people to sign up as a fan...and give them an incentive to do so. Also, you can do this by way of your Facebook profile, or with regular email.

The best way to maintain Facebook fan pages is to keep them updated often. Have a look at fan pages of other businesses that are similar to yours, and see what they do (and how successful they are). Be imaginative, and use your fan page to express the fun, personal side of your corporation...not just to publicize your services. Set aside some time each week, a few hours, to update your page and reach out to more people...and you'll eventually build a healthy following, and maybe even generate more business!




About the Author:

Does your company require a new approach to marketing? Bird and Co Creative is a Worcestershire based graphic and web design company, developing innovative marketing solutions for other companies across the UK. For more information and to see their portfolio check out www.birdandcocreative.co.uk.


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